Dento USA Announces Leadership Expansion to Propel Growth

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March 11, 2025 – WEST PALM BEACH, Fla.

Dento USA, a trailblazer in saliva-based screening technology, has unveiled exciting developments that position the company for significant growth in the dental healthcare industry. The company, known for its groundbreaking OralFitnessCheck™ saliva screening tool, is expanding its leadership team to strengthen operations, scale market presence, and fuel innovation.

New Leadership to Drive Dento USA Forward

Founder and visionary Dirk-Rolf Gieselmann has announced the promotion of Andrew Robinson to the role of President & CEO. Robinson, who has been instrumental in cultivating customer relationships and advancing innovative solutions during his time as President, will now lead Dento USA into its next phase of growth. His leadership underscores the company’s commitment to expanding its impact within the dental industry.

To complement this move, Dento USA has welcomed two distinguished industry professionals to its executive team.

Dave Vitone – Vice President of Commercial Execution

Bringing over 15 years of experience from Dentsply Sirona, Dave Vitone joins the team with a proven track record in sales strategy and execution. He has led initiatives across multiple sectors, including DSOs, government, and institutional partnerships. Vitone’s ability to optimize operational excellence will play a critical role in expanding Dento USA’s reach and ensuring the adoption of its innovative saliva screening technologies.

Misty Clark – Vice President of Marketing

Misty Clark, a seasoned marketing leader with decades of experience, will drive Dento USA’s branding and customer engagement strategies. Having held senior positions at companies like Align Technology and Dentsply Sirona, Clark has spearheaded impactful campaigns that revolutionized digital orthodontics and endodontics. Her expertise in innovative marketing and business development will elevate Dento USA’s presence in the dental industry.

Poised for Innovation and Expansion

Andrew Robinson emphasized the significance of these additions to the leadership team, stating, “We are thrilled to welcome Misty and Dave, two of the most respected leaders in the dental industry, to the Dento USA team. Their expertise and industry knowledge will be invaluable as we continue to revolutionize saliva screening technology and improve oral and systemic health outcomes.”

About Dento USA

Dento USA is dedicated to transforming oral and systemic health through its pioneering saliva-based screening solutions. Its flagship product, OralFitnessCheck™, empowers dental professionals with real-time, chairside insights, leading to improved patient outcomes. With its expanded leadership team, Dento USA reaffirms its commitment to innovation and the advancement of dental healthcare.

This strategic leadership expansion underscores Dento USA’s mission to reshape the landscape of oral health, setting the stage for a promising future in dental care.

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